A marketing or research campaign with Edge Marketing & Research allows your company to capitalize on our ten years of business development experience in the North American business software industry. Our service has been designed with one thing in mind; to provide companies like yours with maximum return on investment. Whether your campaign is designed to generate qualified sales leads, seminar or webinar registrants, market research surveys or customer upgrade opportunities; every Edge Marketing & Research campaign is developed based on the following criteria:

• Generate New Business: The quality of opportunities generated is what determines the success of a marketing campaign. Our team of business development professionals will commit all of their effort and experience to achieve the goals of our clients.
• Branding Development: The scripting of our campaigns is designed to introduce and promote your corporate brand whether they are ready to further discuss new services now or in the future.
• Verify Existing Data: If we are dialing through a list, we consider it our responsibility to make sure that the information on the list remains accurate.
• Acquire Relevant Contacts: People are changing titles constantly in this age of corporate mobility. We know that finding the person who is currently responsible for the department our clients are targeting is very important, for this campaign as well as future campaigns, be they telephone, email or direct mail.
• Gather Critical Market Information: How do you categorize your prospects for targeted marketing? If you don’t, you should. How many computer terminals they operate, locations, customer service stations, sales representatives, primary products or services? We can find this information so that your next campaign can be that much more specific - and in this age of information, being specific sells.
• Remain flexible: Our goal is to achieve the goals of our clients. We must be able to adapt to the changing dynamics of each campaign in order to ensure our customers achieve maximum return for each marketing dollar spent.

All Software campaigns include the following services at no additional charge:

• Campaign Consultation
• Program set-up
• Script development
• Dedicated account manager
• 3 calling cycles through the list
• Daily lead reporting

Edge Marketing & Research is a customer-focused firm that aims to operate as a seamless extension of your company. The process begins with a discussion and an understanding of exactly what you want to achieve with your business development strategy. Please give us a call and let’s get started!

In keeping with our privacy policy, some of our calls may be recorded for training purposes.