Dealership Contact Management

At Edge Marketing & Research we are able to provide a complete range of contact management solutions for your dealership that include making outbound phone calls, receiving inbound phone calls, or managing internet inquiries. Progressive dealerships nurture customer relationships by consistently interacting with their customers, gauging their level of satisfaction, and then implementing improvements based on their responses. In order to effectively manage these customer relationships, Edge provides the following services.

Service Scheduling: Our professional and personable agents will contact your customers to advise that it’s time for their regularly scheduled maintenance, if there has been a recall on their vehicle, or if the department is having a promotional event. We will then document the response and send it to your people in a format that best suits your needs.

CSI Surveying: Your level of service is what will distinguish your dealership experience from your competitors’. It is essential to have an external source of this valuable information in order to provide management with an objective and unfiltered account of customer experiences.

Showroom Contact Management: It is a very expensive exercise to drive people to your showroom. Communications with showroom visitors must be managed effectively, controlled by the dealership, and measured regularly.

Lease Renewal Marketing: Advise your lease customers of logical lease options and upgrades six months before their maturity date.

Internet Inquiry Response: The volume of certain website inquiries can become overwhelming. Edge can manage these inquiries with live chat technology, return email or a return phone call to ensure a timely and professional response.

Live Transfer: With all of our contact centre services we have the ability to transfer a live call to anyone in your dealership and stay on the line with the customer to ensure they are taken care of immediately by a live person in the proper department.

Data Management: We want to operate with a level of data management that you feel comfortable with. We can start with spreadsheets and move toward more sophisticated integration at your pace and budget.

Email/Voice Broadcasting: When time or budget does not allow for live agent campaign Edge can produce an email or voice broadcasting campaign to get the word out fast!

We look forward to speaking to you about your dealership structure, and how Edge might be able to work with you to develop a lucrative customer relationship management strategy.

In keeping with our privacy policy, some of our calls may be recorded for training purposes.